Why is SEO important for politicians? According to studies, search rankings can actually influence voters. Search engine optimization (SEO) is a way to make your campaign website more attractive to search engines. When targeted and implemented ...

 If you are a political candidate, you will certainly face some sort of abuse online. It may be in posts, comments, or even through memes and imagery.  Cyberbullying has always been an issue, but social media has taken abuse to a whol...

 Running for any political position is a challenge, but some are easier than others. Without experience, many first-time political candidates have no idea where to begin.  In this episode, we discuss what offices first-time candidates...

The last few election cycles has seen a surge of people interesting in seeking elected office. If you've never run for office before, you're going to need help learning what it takes to get elected. In this episode, we discuss who you c...

And as a political candidate, you will want influence over what people see, hear and read about you online. To do that, you need to create a personal brand for yourself. In this episode, we discuss a few online campaigning mistakes that we see ...

Even local candidates must campaign online to reach voters. How much a political campaign should budget for digital advertising depends on a variety of factors. In this episode, we lay out a formula for budgeting your online advertising spend.<...

There are plenty of factors that can hurt a political campaign. Here are some top candidate mistakes that often contribute to an election day loss.Running for office? Sign up for our

Every two years in the United States, there are over 500,000 public offices up for election. During that time, more than a million and a half candidates will seek elected office. For many  candidates, it will be their first race.In...

Running for elected office is one of the best ways you can give back to their community. Whether you want to run for city council, county representative or school board, every political candidate must begin by making the decision to actually ru...

Our guest started building web pages in the mid 1990s. She has over 20 years experience in print and web design, and she's worked with hundreds of political campaigns in website design and development. In this episode we talk with Carol...

With candidates these days having limited options in reaching out to voters, IP Targeting  is a form of advertising that allows candidates and campaigns to directly target online ads to mobile devices and computers at an indiv...

In other words, why are you running for office? Summarize your campaign’s main message or narrative into a concise statement that explains why voters should support your campaign, organization or political party. The message shou...

Local political campaigns need to reach fewer voters and typically campaign for a shorter period than larger campaigns. But that does not make local campaigning any easier for the candidates or their supporters. In some ways, small campaigns ha...

The 2020 election accelerated the convergence of politics and technology. In this episode, Shane Daley discusses our take on how the pandemic affected our client's political campaign efforts - and why online campaigning will never be the same.<...

In this episode we cover: Using email marketing for local political campaigns.Email marketing vendors.Email best practices, including tracking your success.Running for office?

In this episode we cover: How online fundraising is an important way to bring in campaign donations.Opening a political campaign bank account.Using online fundraising tools.How trigger events c...

In this episode we cover: Choosing a web developer for your campaign website.Hosting considerations.Potential dangers and pitfalls in project development.Sign up for our

In this episode we cover: The creation of your campaign website.Choosing the best domain name.Content considerations.The best tense in which to write.Running for office?

In this episode we cover: Social media for yourself personally and as a political candidate.Best practices in building your campaign's social media presence.Potential dangers and pitfalls to online camp...

In this episode we cover: How candidates, as individuals, can lay the groundwork for their online political presence.Creating a personal brand when running for office.Search result page domination....